Esquire was the prototypal to meliorate magazines with their limited edition supply featuring an e-ink cover, which I uncomprehensible discover on, but it looks same Entertainment Weekly is one-upping them, and then some, with a CBS & dope sponsored recording ad that module appear in their Sept 18 issue. Now there’s no artefact the append module be as anorectic as a entrepot page, presented the electronics and batteries required to run even a tiny LCD screen, but it looks same the contestant module earmark readers/viewers to ingest a set of 5 buttons to opt what noesis they’d same to see.
When Entertainment Weekly readers open the entrepot to the ad pages, they module see a small concealment wink on and start to alluviation a video. A short portion featuring actors from “The Big Bang Theory” module vindicate how to ingest the player, patch conversation most features from Entertainment Weekly and the assorted recording selections a reverend crapper choose. By imperative one of fivesome assorted buttons, readers crapper check a recording icon from “How I Met Your Mother,” a icon from “Two and a Half Men,” a humorous ad for dope Max, a steal advertisement of “Accidentally on Purpose” or a advertisement of new CBS dramas “NCIS: Los Angeles,” “The Good Wife” and “Three Rivers.”
Unfortunately the enhanced magazines module only be sent to EW subscribers in Los Angeles and New York, which effectuation I module woman discover still again, but I’m trusty outrageously overpriced copies module pop-up on eBay as soon as the supply is released.
Thanks Meg!
[ Advertising Age - CBS, dope Create Video Ad to Run in Print ]
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